Our Story

SAE London Footwear is a British owned premium brand. Our mission is to provide inspirational footwear for ladies who wear larger sizes. With over ten years experience working in the fashion industry there was no doubt our founder was passionate about Fashion and Retail. One thing that was close to her heart was her personal struggle with footwear.   Being a UK size 10 came with its challenges. The market lacked option, choice and elegant style. It appeared this was a common struggle for women all over the world. She made it her mission to create a brand that offered quality, choice and style without compromise. So that ALL women everywhere could feel confident and stand tall in their shoes. All shoes have been designed and crafted for these women in mind -   because why..? All women deserve to have desirable shoes.
Thus SAE LONDON was born.....